MA, Visual Culture, IDBM BA, Fashion

About Susanna

International Trend Analyst, Speaker, Lecturer, and Designer

I am a Futures Thinker, Designer, and Journalist. I work extensively in many areas and interests, however, design is my first love. My main job is to look for a change in everything I see, to gather information, and to analyze everything in a wider context. Simply to garner ideas about where the future might be heading.


I travel to trade fairs, write about them as a journalist, and lecture in Finland and abroad. Additionally, I curate exhibitions linking visual and societal trends.


I uncover the future, conduct research on customer centricity, and changes in consumer behaviour as well as values, and implement new design processes.


My company ENNE helps companies to see change around us and to help clients make futures-related decisions for their strategy work.


I have gathered a wide experience in the fields of design and marketing. Working as a fashion designer was my first profession, and from there I moved on to the field of marketing. I have been in charge of hundreds of print and TV commercial productions as well as working as a colour consultant.


Starting in 2015 I have created, curated, and produced Signals, the trend installation of Habitare fair, combining societal as well as interior and living trends. Since 2016 we have curated it together as a team with Sisse Collander. Signals has gained wide recognition both in Finland and internationally.


I also teach emerging talents at the LAB Institute of Design.

Susanna Björklund